King of the Summer Reigns in Santa Cruz

shwayzeeEFM

With a name that inspires a smile as it rolls off the tongue, Shwayze (pronounced: “Shway-zee”), first burst on to the indie-rap scene in the summer of 2008, with writing partner, Cisco Adler, and their massive single, “Buzzin,” off their debut self-titled album. The laid-back summer anthem would go on to hit #46 on the…

Continue Reading →

Going Through Hell with Sage Francis

SageFrancisPOST

At this point in his career, it feels like a disservice to Sage Francis to call him an “underground” rapper. Widely considered to be a forefather of the independent hip-hop scene, Sage got his start by sneaking out of his house at night to compete in Rap Battles when he was just 12. His initiative…

Continue Reading →

Local Rapper Gets a Break

Alwa Gordon performs some of his new Audibles-produced material this weekend at Bargetto Winery’s music series.

Things are falling into place for Alwa Gordon. The Aptos-based rapper just returned from Las Vegas with three professionally produced hip hop tracks by Grammy-nominated production team the Audibles. Not only did he not pay a cent for them, he was flown out by the record label Future Music to make the recordings and sent home with the tracks free and clear.

Continue Reading →