One Christmas rush downtown isn’t seeing this year is a push to break the stalemate over the future of Pacific Avenue.
Posts Tagged: Pacific Avenue
Council Candidates Weigh in on Downtown
A year ago, retail expert Bob Gibbs came to Santa Cruz and finished an economic development study. According to his analysis, making Pacific Avenue a two-way street would boost sales 30 percent and bring in new businesses to fill vacancies downtown. This year, the controversial two-way Pacific Avenue concept is still on the table, and the plan might not see a council vote until after the election.
Pacific Cookie Company Makes Gluten-Free Flavors
The aromas of fresh-baked cookies filling this shop are almost too good to be possible. Always ahead of the curve with home-baked attitude in gourmet packaging, Pacific Cookie Company won our hearts and taste buds 30 years ago, thanks to founders Larry and Shelly Pearson, and has stayed fresh ever since.
Letters to the Editor: June 13-19
One reader questions Thrive’s scientific claims and another wonders where a two-way Pacific Avenue fits into the city’s plans to cut greenhouse gas emissions.
Letters to the Editor: June 6-12
Readers weigh in on the power of the ocean to soothe the mind, suggest a pedestrian-only Pacific and curse litterbugs.
Two-Way Pacific Plan Moves Forward
In an effort to stimulate business downtown and make Pacific Avenue more navigable, the Downtown Commission voted this morning to proceed with a plan that would turn the majority of Pacific Avenue into a two-way street.
Santa Cruz Submerged
A team of snorkelers, boogie boarders and life jacket-clad activists will wander Pacific Avenue for an ocean-themed, only-in-Santa Cruz parade this Tuesday, Jan. 24. And it’s all in the name of climate change education. If temperatures continue rising, experts say much of downtown Santa Cruz could one day be underwater. “All of this is very, very hard to imagine because it’s so scary,” says Transition Santa Cruz’s Michael Levy. “One way to think about it is by laughing.”
How Retail Analysis Might Reshape Santa Cruz
Redevelopment presented its tips on vamping up Santa Cruz to the city council in a Nov. 29 study session. Councilmember Tony Madrigal presented his ideas on Christmas lights and wireless internet.
PLATED: Espresso Yourself on Pacific Avenue
The all-new, urban gigantic oasis of coffee, pastries and abundant seating opened at the top of Pacific Mall in downtown Santa Cruz last week. Three separate barista stations form a service peninsula that juts out into the wraparound seating/schmoozing/studying areas. Windows allow vistas out onto both Front Street and Pacific Avenue. Repurposed antique wood siding lines the walls, sharing space with huge splashy oil paintings and little retail islands.
Which Way on Pacific Avenue?
Even before Santa Cruz’s Public Works Department temporarily stymied the debate about turning Pacific Avenue into a two-way street—decreeing that public safely won’t allow it—some locals had strong ideas on how to re-engineer the business district’s main artery.
