Aptos Farmers Market For Abundant Winter Squash

shutterstock_wintersquashEFM

Santa Cruz residents are spoiled for choice when it comes to finding fresh, local produce year-round due to the region’s Mediterranean climate and array of farmers markets available to consumers. One of the largest and most established markets in the county, is the Aptos Farmers Market at Cabrillo College. Held every Saturday, in rain or…

Continue Reading →

Q&A: Kathryn Lukas of Farmhouse Culture

Kathryn Lukas

“My interest was first piqued in Germany,” says Kathryn Lukas, “where I tasted unpasteurized kraut for the first time. I was intrigued by the barrel of kraut sitting in a cold dusty corner of a farmer’s root cellar. How could food sit out this temperature and not rot? Many years later I attended a natural chef culinary program and learned the basics of lactic acid fermentation and have been hooked ever since.”

Continue Reading →

Foodshed Project Spotlights Local Foods

Chris LeVeque will give the Foodshed project a tasty leg up July 4. Photo by Christina Waters.

Meat maestro Chris LeVeque of El Salchichero knows his way around a fiery barbecue sauce. Gearing up for the biggest barbecue day of the year, LeVeque will be joined by charcuterie artist and chef Brad Briske in a barbecue demo and tasting on July 4, 3-5pm. And it’s all part of an exciting new food awareness program that will include farmers, food artisans, community organizations and local chefs. Thanks to a USDA grant, our Santa Cruz Community Farmers Markets have joined forces with the Ecological Farming Association to offer a summer-long series of lively educational celebrations.

Continue Reading →

Local Businesses Use Square

Firefly customer Kassondra Sheppard uses Square. By Georgia Perry

“I’m sorry.”
“I shouldn’t be doing this.”
“It’s all I have.”

The all-too-familiar refrains of the regular credit card user may soon be put to rest thanks to an entirely different plastic invention, a little white square about the size of a thumbnail. 

In general, smaller establishments prefer cash transactions because they cost the businesses nothing, while each credit card swipe costs businesses a certain percentage on top of the monthly fee they pay just to have the ability to read cards with what is called a merchant account. The thinking is that if you’re really supporting small business, you’re not paying with a card. Problem is—who carries cash these days?

Continue Reading →