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Posts Tagged: communications

County Supe’s New Book Takes on Branding

By Georgia Perry in News

Sep 10 2013
Zach Friend finishes a press conference after two SCPD officers were shot in February. Former police spokesman and current Santa Cruz County Supervisor Friend has funneled what he's learned on the job into his new book 'On Message.'

Why do we know the logo for Nike and Target, but not for US Airways? Santa Cruz County Supervisor Zach Friend knows the art of “spin.”

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