Watsonville: not just for berry ranchers anymore.
Strawberries, apples and raspberries. That’s what Watsonville is best known for today. But the city is attempting to change its image and diversify its economy. To achieve that it launched Growing Opportunities, an initiative intended to draw new businesses from outside the agricultural sector. The campaign, which cost $35,000, includes a website and tax incentives for people opening news businesses in Watsonville. The site highlights the competitive advantages that the city offers businesses, as well as the relatively lower cost of living, especially as compared to the rest of the Bay Area. In a down economy, that may be exactly what people are looking for. Read more at KSBW.
