OK, so the title of this article is not precise, but the idea of putting illegal substances back in soft drinks is making a comeback. A Soquel entrepreneur is hoping to market Canna Cola, and the “Canna” in the title means cannabis, not “can.” Clay Butler, a commercial artist, believes that there could be a market for soft drinks containing THC, the chemical that gives marijuana its buzz.
OK, so the title of this article is not precise, but the idea of putting illegal substances back in soft drinks is making a comeback. A Soquel entrepreneur is hoping to market Canna Cola, and the “Canna” in the title means cannabis, not “can.” Clay Butler, a commercial artist, believes that there could be a market for soft drinks containing THC, the chemical that gives marijuana its buzz.
Butler claims to have only had two beers in his life and to have never smoked a cigarette or a joint. He does, however, believe that his new line of soft drinks would have an impact on the community that uses medical marijuana.
The secret, he believes, is marketing the product just the right way to create a brand. He has even designed a line of drinks to complement the cola-flavored beverage. Orange Kush replaces Orange Crush, Grape Ape is his Grape Nehi, and Sour Diesel is the equivalent of 7-Up or Sprite. He has not said whether there will be diet varieties too.
These aren’t vending machine varieties. The average bottle will cost $10-$15. It is also entering a controversial market, with the FDA tackling the alcohol-and-caffeine-laced Four Loko and campaigns to tax regular soft drinks well underway. Still, he believes that it would have a place as a niche market item. Even if marijuana eventually becomes legal, he doubts that major food companies will jump on the bandwagon to produce THC-laced products. He will still have a market—perhaps the leading market. Read more at Santa Cruz Sentinel and Fox News.
