Excerpt: ‘Netflixed: The Epic Battle for America’s Eyeballs’

Gina Keating's new book reveals how Santa Cruz's Reed Hastings built the Netflix DVD empire.

Gina Keating’s new book ‘Netflixed’ chronicles the behind-the-scenes story of Netflix’s founding, the company’s amazing success in capturing the hearts of movie lovers, its role in crushing video-rental behemoths like Blockbuster, and the Qwikster debacle that destroyed most of the company’s market value, practically overnight. This excerpt focuses on the company’s beginnings in Santa Cruz.

Continue Reading →

Standing Desks Improve Health & Life Expectancy

Alternatives to the traditional sitting desk, like this stand-up model from Anthro, are catching on.

Sitting. It seems as innocent and natural as breathing or sipping a cup of tea. And yet, some health experts warn that too much of it could be deadly. Most people understand the connection between obesity and poor health, and the importance of being physically active every day. But public health guidelines rarely mention the importance of reducing sitting time—even if you’re active—and they probably should.

Continue Reading →

Bantam Adds To Santa Cruz’s Pizza Revolution

At Bantum Benjamin Simms will pull some ingredients from local sources like the El Salchichero butchery. Photo by Chip Scheuer.

The Westside’s newest pizzeria-in-progress, Bantam, is almost ready for prime time. “Sometime in November” is what proprietor Benjamin Sims predicted as he showed me around the spacious scrubbed and polished industrial space at the edge of Fair Avenue, across from New Leaf. The obvious centerpiece of the new restaurant is the Mugnaini wood-burning pizza oven, handsomely tiled by Sims’ cousin, at the center of the exhibition kitchen.

Continue Reading →

New Nonprofit Supports Pre-Columbian Tribe

It was 1971 in Mexico, and Brant Secunda, an 18-year-old kid from New Jersey, lay unconscious on a patch of dusty, clay-like ground. A wanderer who ventured below the border to learn how to make pottery, he wound up stumbling upon an ancient civilization. That may not seem so surprising—Mexico has an abundance of ancient ruins. But this ancient civilization was alive and well.

Continue Reading →

Scenes From Election Night in Santa Cruz

There was plenty of good news last night for Democrats at Hotel Paradox in Santa Cruz. Photo by Chip Scheuer.

Election night in Santa Cruz County this year was nothing like the scene in 2008—no celebrations in the streets, no climbing on cars, and a foggy stillness had set into downtown Santa Cruz by the time newly re-elected President Barack Obama gave his acceptance speech. But Democrats and Republicans did gather last night around the county to watch the results,

Continue Reading →

Parent Says Soquel School Has Bullying Problem

Denice Barnes says school administrators have not done enough to combat bullying in schools. A Nov. 7 workshop at Brook Knoll Elementary in Scotts Valley will address the issue. Photo by Chip Scheuer.

In most ways, he’s what you could call a normal kid. Quentin Barnes enjoys sports like swimming and playing basketball, and has what his mother Denice Barnes calls a “goofy sense of humor.” When the fourth grader grows up, Quentin wants to be part-time professional baseball player and an entomologist. His enthusiasm for biology is already impressive for a nine-year-old.

Continue Reading →