In February, amid a rash of newspapers shutting down across the nation, the media was abuzz with reports that the San Francisco Chronicle may be the next major paper to fall victim to the Internet. Now, however, both the New York Times and the Wall Street Journal are preparing to launch Bay Area editions, which would focus on news and events in the San Jose-San Francisco-Oakland area.
“Rumors of my death have been greatly exaggerated,” said Mark Twain, in response to a premature obituary of him. Could the same be true of the newspaper business? In February, amid a rash of newspapers shutting down across the nation, the media was abuzz with reports that the San Francisco Chronicle may be the next major paper to fall victim to the Internet. Now, however, both the New York Times and the Wall Street Journal are preparing to launch Bay Area editions, which would focus on news and events in the San Jose-San Francisco-Oakland area. Both papers already have strong followings in the area, and the addition of localized content will allow them to expand their circulation and advertising base. While precise details are still forthcoming, the Wall Street Journal may launch its Bay Area edition as early as the year’s end. Read more at the Business Journal.
