News

Berries and all forms of produce will be at UCSC Farm and Garden Spring Plant Sale this weekend.

Berries and all forms of produce will be at UCSC Farm and Garden Spring Plant Sale this weekend.

Suddenly the stalwart, if unexciting, La Mission on Mission Street is gone. After 10 years of serving up textbook tacos, huevos rancheros and refried bean creations, the warm and always friendly little restaurant has closed its doors. We are keeping our eyes peeled for something interesting to occupy the highly desirable location between Pizzeria Avanti and Coffeetopia.

Tap, But No Map: Meanwhile, more changes are afoot. This one mystifies me. The minute I saw the application for beer and wine license in the window of the still flourishing Bonny Doon Vineyard tasting room, I stepped up for a closer look. And what I saw was, to say the least, surprising. The plan is to open something called West End Taproom and Kitchen, which will specialize in having on tap microbrews from the greater Bay Area, including Tied House. Okay, so there will be a new taproom and kitchen where the cavernous Le Cigare Volant and adjoining wine tasting room have been. And what's more, the new beer hall is said to be planning outdoor seating for beer-lovers who need to quaff out under the sun.

But wait? Isn't there already an outdoor microbrew pit stop just across the parking lot from the planned “West End” Taproom?  So there will be two establishments specializing in artisanal beers within spitting distance of each other. To call this “unexpected” would be an understatement.  The other thing that nags at my cerebral moorings is the name: “West End.”  Locals call it the Westside, the northern end of town where Kelly's, O'mei, New Leaf, El Salchichero, et al. are located. Not the “West End.”

While I ponder the marketing wisdom of insisting upon such a name alteration, let me add that the larger portion of the building, closest to New Leaf, will remain Bonny Doon Vineyard winery proper. This will not be changing. BD winemaker Randall Grahm assures me that he will continue using the winery at the Ingalls Street complex as his base of winemaking operations for the foreseeable future. And that's located on the Westside of Santa Cruz, fyi.

Grow Your Own: If your green thumb is itching to get planting, then make sure you plan to head up to UCSC Farm & Garden this weekend—May 4 & 5—for the ginormous annual Spring Plant Sale. Think of this as the region's largest array of organically grown herb and flower starts, vegetables, and perennials.

Filling the Barn Theater parking lot at the base of the UCSC campus—intersection of Bay & High Streets—the sale opens on Sat from 10am-3pm, and on Sun from 10 am to 2 pm. If you belong to the Friends of the Farm & Garden, you can enjoy an early entrance starting at 9am on Saturday.
It will be plant heaven, loaded with a huge selection of tomatoes and peppers (all kinds, hot and sweet), plus eggplants, summer and winter squashes, pumpkins, lettuces, and other vegetables. Tomato fans will find plenty to choose from, with 30 heirloom, slicer, cherry, and paste varieties available at this year’s sale, including “Summer Feast,” “Black from Tula,” “Rainbow’s End,” “Red Zebra,” “Juan Flamme,” “Sungold,” “Isis Candy,” “Summer Feast,” “Chocolate Cherry,” “Yellow Pear,” “San Marzano,” “Amish Paste,” “Valley Girl,” “Pruden's Purple,” “Oregon Spring,” “Big Beef,” “Brandywine” (red and yellow), and “Cherokee Purple.” New varieties of Italian and Asian eggplants, alpine strawberries, as well as a dazzling array of exotic basils, are some of the highlights of this wildly popular sale. For flower lovers, there will be myriad roses as well as annuals perfect for bouquets as well as landscaping, including cosmos, hollyhocks, Mexican sunflowers, poppies, snapdragons and more, many grown from seeds generously donated by Renee’s Garden Seeds.

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Chris Kaster

    Either Ms. Waters isn’t doing her homework, or her shock at the possible arrival of a second brewpub is ill-conceiled favoritism for an existing entity which she favors.

    Why otherwise would she say “To call this “unexpected” would be an understatement.”?

    For starters, she’s talking about a one block area that already features 9 wineries cheek by jowl. Why then is a second brewpub joining the first a shock? Diversity of wineries is acceptable but breweries isn’t?

    For closers, as a food critic, I think she’d acknowledge the fact that the existing brewpub features no food menu while the new one will have an extensive one.

    I find her article obviously biased at best, ignorant and poorly researched at worst. I have to give her report zero out of four stars.

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Chris Kaster

    Either Ms. Waters isn’t doing her homework, or her shock at the possible arrival of a second brewpub is ill-conceiled favoritism for an existing entity which she favors.

    Why otherwise would she say “To call this “unexpected” would be an understatement.”?

    For starters, she’s talking about a one block area that already features 9 wineries cheek by jowl. Why then is a second brewpub joining the first a shock? Diversity of wineries is acceptable but breweries isn’t?

    For closers, as a food critic, I think she’d acknowledge the fact that the existing brewpub features no food menu while the new one will have an extensive one.

    I find her article obviously biased at best, ignorant and poorly researched at worst. I have to give her report zero out of four stars.

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Al Johnstein

    Actually, the existing brewpub, Santa Cruz Mountain Brewery, serves very good food prepared by Kelly’s which is just around the corner. The menu is Kelly’s and it is posted on the wall in the brewpub and in printed form.

    And not having a kitchen on premises means that SCMB can be dog-friendly as well. Kind the best of both worlds I would say.

    Favoring an existing businesses that has an outstanding record for giving back to that community over well-financed outside interests is an understandable bias, and one that I share.

    I find your comment to be biased, ignorant, and inaccurate.

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Al Johnstein

    Actually, the existing brewpub, Santa Cruz Mountain Brewery, serves very good food prepared by Kelly’s which is just around the corner. The menu is Kelly’s and it is posted on the wall in the brewpub and in printed form.

    And not having a kitchen on premises means that SCMB can be dog-friendly as well. Kind the best of both worlds I would say.

    Favoring an existing businesses that has an outstanding record for giving back to that community over well-financed outside interests is an understandable bias, and one that I share.

    I find your comment to be biased, ignorant, and inaccurate.

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Tor

    Al – looks like someone’s scared of a bit of competition. These ‘outside interests’ (all the way from the Bay Area – practically Canadians!) may actually bring more business to the SCMB. It will certainly be attracting customers like me to the area more frequently, and I also love SCMB. Ever heard of a good old fashioned pub crawl?

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Tor

    Al – looks like someone’s scared of a bit of competition. These ‘outside interests’ (all the way from the Bay Area – practically Canadians!) may actually bring more business to the SCMB. It will certainly be attracting customers like me to the area more frequently, and I also love SCMB. Ever heard of a good old fashioned pub crawl?

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html gab

    it’s disappointing that this article was written without any actual research done on the west end tap & kitchen, it’s owners, investors or really ANYTHING…If Ms. Waters did her homework, she would have found out that the owners are as LOCAL as local gets.  Living in Santa Cruz for over 3 generations!!! The investors LIVE in Santa Cruz and are just friends and family members of the 2 partners that are opening this new spot! Really the american dream at work…
    It should be noted that the “westside”  was the original name that the two friends and partners wanted… but were warned by local law officers and business friends that it carries a negative gang tone and should be avoided… ALL of this and LOTS more would have been known if Ms. Waters would have made a simple phone call…  Two great beer drinking spots next to each other only brings good, it’s a little thing called SYNERGY!
    cheers.

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end gab

    it’s disappointing that this article was written without any actual research done on the west end tap & kitchen, it’s owners, investors or really ANYTHING…If Ms. Waters did her homework, she would have found out that the owners are as LOCAL as local gets.  Living in Santa Cruz for over 3 generations!!! The investors LIVE in Santa Cruz and are just friends and family members of the 2 partners that are opening this new spot! Really the american dream at work…
    It should be noted that the “westside”  was the original name that the two friends and partners wanted… but were warned by local law officers and business friends that it carries a negative gang tone and should be avoided… ALL of this and LOTS more would have been known if Ms. Waters would have made a simple phone call…  Two great beer drinking spots next to each other only brings good, it’s a little thing called SYNERGY!
    cheers.

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Jeff Emery

    If you look around in the businesses in the West End/West Side you will see a brochure and map created by many of the businesses identifying and marketing the region as “West End”. I give out the maps in my tasting room. The project was spear-headed by Mark & Kelly Sanchez of Kelly’s Bakery, who I believe get the credit for starting the revitalization of this end of town to begin with. The brochure was a good idea and good branding, and very much enforces the fact that a lot of us are already calling this the West End. Furthermore, the West End moniker is much more appropriate than West Side for anyone who isn’t local, as “West Side” is unfortunately also a gang name.

    There is a lot of very inaccurate press regarding this restaurant. I’ve seen many things about “big outside money” involved. One of the main partner’s family has lived in Santa Cruz County for over 100 years. It is a local project by local folks and will provide another great dining option for locals and visitors.

    And I agree with the comment regarding two beer gardens across from each other: I own one of the 10 wineries within walking distance in the West End. Four of us have been door-to-door next to each other since June of 2008. It works great – we all do good business. Why can’t beer places do well with it too?

    There is certainly enough room for another good locally owned eatery and wine and beer establishment in this ever more exciting part of town.

    Jeff Emery
    Proprietor – Santa Cruz Mountain Vineyard

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Jeff Emery

    If you look around in the businesses in the West End/West Side you will see a brochure and map created by many of the businesses identifying and marketing the region as “West End”. I give out the maps in my tasting room. The project was spear-headed by Mark & Kelly Sanchez of Kelly’s Bakery, who I believe get the credit for starting the revitalization of this end of town to begin with. The brochure was a good idea and good branding, and very much enforces the fact that a lot of us are already calling this the West End. Furthermore, the West End moniker is much more appropriate than West Side for anyone who isn’t local, as “West Side” is unfortunately also a gang name.

    There is a lot of very inaccurate press regarding this restaurant. I’ve seen many things about “big outside money” involved. One of the main partner’s family has lived in Santa Cruz County for over 100 years. It is a local project by local folks and will provide another great dining option for locals and visitors.

    And I agree with the comment regarding two beer gardens across from each other: I own one of the 10 wineries within walking distance in the West End. Four of us have been door-to-door next to each other since June of 2008. It works great – we all do good business. Why can’t beer places do well with it too?

    There is certainly enough room for another good locally owned eatery and wine and beer establishment in this ever more exciting part of town.

    Jeff Emery
    Proprietor – Santa Cruz Mountain Vineyard

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Caylin Tardif

    Nice creative writing piece based on a Beer & Wine Application sitting in a window.  You will hear the REAL story behind this new venture when the time is right… you’re making it sound like WalMart is coming to town to force it’s way into the Craft Beer Business?  Killing me Christina Waters!  Thank you for the early attention but please at least wait till the doors have opened to criticize.  Yes, very close proximity to SCMB – similar to the Wine Tasting Rooms.  This is a unique hub for food / drink and we hope to compliment the neighboring businesses by bringing a fun atmosphere with an affordable & delicious menu… not to mention some award winning beers!  The two General Partners live within a mile of the restaurant and the few Limited Partners, who are all close family and friends, are local as well.  It is great to see the support in the comments above and we look forward to seeing you all when doors open.  Christina: If you’re on good behavior, I’d even like to see you.

    Caylin Tardif
    Accounting Manager @ NHS Inc. / Limited Partner @ West End Tap & Kitchen

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Caylin Tardif

    Nice creative writing piece based on a Beer & Wine Application sitting in a window.  You will hear the REAL story behind this new venture when the time is right… you’re making it sound like WalMart is coming to town to force it’s way into the Craft Beer Business?  Killing me Christina Waters!  Thank you for the early attention but please at least wait till the doors have opened to criticize.  Yes, very close proximity to SCMB – similar to the Wine Tasting Rooms.  This is a unique hub for food / drink and we hope to compliment the neighboring businesses by bringing a fun atmosphere with an affordable & delicious menu… not to mention some award winning beers!  The two General Partners live within a mile of the restaurant and the few Limited Partners, who are all close family and friends, are local as well.  It is great to see the support in the comments above and we look forward to seeing you all when doors open.  Christina: If you’re on good behavior, I’d even like to see you.

    Caylin Tardif
    Accounting Manager @ NHS Inc. / Limited Partner @ West End Tap & Kitchen

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Perry Samios

    Christina,
    You sound like a well educated, and biased, writer with very little education in substance, knowledge and community with this article.  You still have a lot to learn. 
    Welcome West End Tap!  From a local family looking forward to your doors opening.
    Perry

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Perry Samios

    Christina,
    You sound like a well educated, and biased, writer with very little education in substance, knowledge and community with this article.  You still have a lot to learn. 
    Welcome West End Tap!  From a local family looking forward to your doors opening.
    Perry

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Robin

    I love that we are going to get a new family friendly restaurant on the Westside.  I am looking forward to having a brew, eating some food and feeling like my kids are welcome too.  We do not have enough restaurants like this.  I am in no way bothered that it is next to another brewery, just as I was not bothered each time a new wine tasting room opened in the same industrial center.  Why so negative Ms. Waters? Lastly, the restaurant owners are free to call it whatever they want, ‘WestEnd’ is part of the name, not address.

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Robin

    I love that we are going to get a new family friendly restaurant on the Westside.  I am looking forward to having a brew, eating some food and feeling like my kids are welcome too.  We do not have enough restaurants like this.  I am in no way bothered that it is next to another brewery, just as I was not bothered each time a new wine tasting room opened in the same industrial center.  Why so negative Ms. Waters? Lastly, the restaurant owners are free to call it whatever they want, ‘WestEnd’ is part of the name, not address.

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Lois Sones

    Thanks, Jeff, for making exactly the points I would make myself. As owner of another of those ten wineries, and a neighbor living just two blocks away, I welcome the West End Tap and Kitchen. I envision lots of good collaboration between all of the food and beverage businesses on this side of town and believe that the West End T&K will only help to coalesce the identity of our area as a wonderful, friendly place to come for great food, beer and wine. 

    Though I freely admit to referring to our side of town as the West Side, the work done by the community, and spearheaded by the Sanchez’s, to rebrand it as the West End is probably wise. Here’s to great atmosphere, good energy and productive future collaboration between all of us on the West End!

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Lois Sones

    Thanks, Jeff, for making exactly the points I would make myself. As owner of another of those ten wineries, and a neighbor living just two blocks away, I welcome the West End Tap and Kitchen. I envision lots of good collaboration between all of the food and beverage businesses on this side of town and believe that the West End T&K will only help to coalesce the identity of our area as a wonderful, friendly place to come for great food, beer and wine. 

    Though I freely admit to referring to our side of town as the West Side, the work done by the community, and spearheaded by the Sanchez’s, to rebrand it as the West End is probably wise. Here’s to great atmosphere, good energy and productive future collaboration between all of us on the West End!

  • https://www.santacruz.com/articles/does_santa_cruz_have_a_west_end.html Norman

    Really, so negative about something you know nothing about. Have you ever noticed how many wine tasting establishments open near each other. People like to sample and they augment each other not detract. So we have one Kelly’s, do we say NO to other bakers? Sounds like another nice option for locals to meet and socialize to me. I’ve been here on the west side (who cares if their name is West End, it wasn’t an accident) for 40 years and raised my 3 children here.  I welcome a new business to blend into this part of town.

  • https://www.santacruz.com/restaurants/articles/2013/04/30/does_santa_cruz_have_a_west_end Norman

    Really, so negative about something you know nothing about. Have you ever noticed how many wine tasting establishments open near each other. People like to sample and they augment each other not detract. So we have one Kelly’s, do we say NO to other bakers? Sounds like another nice option for locals to meet and socialize to me. I’ve been here on the west side (who cares if their name is West End, it wasn’t an accident) for 40 years and raised my 3 children here.  I welcome a new business to blend into this part of town.