New Leaf is SCW readers' favorite grocery store. Photo by Chip Scheuer.
Best Adult Store
Pure Pleasure
204 Church St, Santa Cruz. 831.466.9870
Camouflage
1329 Pacific Ave, Santa Cruz. 831.423.7613
Frenchy’s
3960 Portola Dr, Santa Cruz. 831.475.9221
Best Antiques
Mr. Goodie’s
1541 Pacific Ave, Santa Cruz. 831.427.9997
Clearwater Bazaar
2131 Portola Dr, Santa Cruz. 831.465.0630
Saffron & Genevieve
910 Soquel Ave # B, Santa Cruz. 831.462.4506
Best Arts and Crafts
Palace Art and Office Supply
1407 Pacific Ave, Santa Cruz. 831.427.1550
1501 41st Ave, Capitola. 831.464.2700
Beverly’s
100 Cotton Ln, Soquel. 831.475.2811
Lenz Arts
142 River St, Santa Cruz. 831.423.1935
Best Auto Dealer
Ocean Honda
3700 Soquel Ave, Santa Cruz. 831.464.7907
Toyota of Santa Cruz
4200 Auto Plaza Dr, Capitola. 831.465.8600
Subaru of Santa Cruz
4100 Auto Plaza Dr, Capitola. 831.475.3500
Best Auto Repair
Water Star Motors
318-A River St, Santa Cruz. 831.457.0996
Specialized Auto Inc.
2415 Chanticleer Ave, Santa Cruz. 831.462.3458
DMV Clinic
2335 Soquel Dr #G, Santa Cruz. 831.462.4436
Best Bank (local)
Bay Federal Credit Union
420 River St, Santa Cruz. 831.479.6000
105 Post Office Dr, Aptos. 831.479.6000
9440 Mill St, Ben Lomond. 831.479.6000
3333 Clares St, Capitola. 831.479.6000
2028 Freedom Blvd, Freedom. 831.479.6000
255 Mt. Hermon Rd, Scotts Valley. 831.479.6000
1481 Main St, Watsonville. 831.479.6000
Santa Cruz Community Credit Union
324 Front St, Santa Cruz. 831.425.7708
1428 Freedom Blvd, Watsonville. 831.786.1970
Lighthouse Bank
111 Mission St, Santa Cruz. 831.600.4000
Best Barbershop
Johnny’s
247 Trescony St, Santa Cruz. 831.426.8131
Montgomery’s
1047 Water St, Santa Cruz. 831.713.5038
Vickie’s Haircuts for Men
625 Center St, Santa Cruz. 831.423.6114
Best Bookstore (new)
Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz. 831.423.0900
Capitola Book Café
1475 41st Ave #G, Capitola. 831.462.4415
Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100
Best Bookstore (used)
Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100
Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz. 831.423.0900
Literary Guillotine
204 Locust St, Santa Cruz. 831.457.1195
Best Butcher
Shopper’s Corner
622 Soquel Ave, Santa Cruz. 831.429.1804
El Salchichero
402 #5 Ingalls St, Santa Cruz. 831.423.6328
Freedom Meat Lockers & Sausage Co.
160 Hi Grade Ln, Freedom. 831.724.4355
Best Car Wash
Whaler’s
2001 Soquel Ave, Santa Cruz. 831.423.0676
Cruz Car Wash
2731 41st Ave, Soquel. 831.476.7246
Master Car Wash
2110 41st Ave, Capitola. 831.476.5033
Best Computer Repair
Dave’s Computer Repair
740 Front St, Santa Cruz. 831.458.1131
Click Away
303 Potrero St, Santa Cruz. 831.420.1200
MC2
5376 Soquel Dr, Soquel. 831.464.7262
Best Consignment Clothing
Crossroads
811 Pacific Ave, Santa Cruz. 831.458.2555
Twist
1364 Pacific Ave, Santa Cruz. 831.420.1300
The Wardrobe
3555 Clares St, Capitola. 831.429.6363
Best Co-working Space
NextSpace
101 Cooper St, Santa Cruz. 831.420.0710
Cruzio
877 Cedar St, Santa Cruz. 831.459.6301
The Satellite @ Felton
6265 Highway 9, Felton. 831.222.2100
5900 Butler Ln, Scotts Valley. 831.222.2101
Best Dry Cleaners
Vapor
285 Water St, Santa Cruz. 831.423.4646
Almar Cleaners
857 Almar Ave, Santa Cruz. 831.429.8488
Classic Cleaners
609 Soquel Ave, Santa Cruz. 831.423.2630
2220 Soquel Ave, Santa Cruz. 831.475.5972
809 Bay Ave, Capitola. 831.479.0650
Best DVD Rental
Cedar Street Video
235 Cathcart St, Santa Cruz. 831.423.4466
East Cliff Video
2-1511 East Cliff Dr, Santa Cruz. 831.462.0707
Westside Video
1511 Mission St, Santa Cruz. 831.458.0134
Best Electrician
Lucky Electric
319 Elm St, Santa Cruz. 831.234.0023
John Hope
427 Swift St # B, Santa Cruz. 831.458.0805
Eric Dazey
831.459.8222
Best Eyewear
Eye Q
1101 Pacific Ave, Santa Cruz. 831.466.3937
Spex
124 Church St, Santa Cruz. 831.454.9999
Costco
220 Sylvania Ave, Santa Cruz. 831.469.0961
Best Fabric
Hart’s
1620 Seabright Ave, Santa Cruz. 831.423.5434
Beverly’s
100 Cotton Ln, Soquel. 831.475.2811
The Fabrica
703 Pacific Ave, Santa Cruz. 831.
Best Flooring/Carpet Store
Warehouse Direct
320 Coral St, Santa Cruz. 831.429.8221
Rainbow Carpet
6000 Soquel Ave, Santa Cruz. 831.462.9721
Greenspace
1122 Soquel Ave, Santa Cruz. 831.423.7200
Best Flower Shop
Flower Shack
614 S Branciforte Ave, Santa Cruz. 831.423.3877
Ace’s Flowers
7520 Soquel Dr, Aptos. 831.688.2237
Ferrari Florist
514 Front St, Santa Cruz. 831.460.7000
Best Free Wifi
Cruzio
877 Cedar St Ste 150, Santa Cruz. 831.459.6301
Starbucks
Multiple locations
Verve Coffee Roasters
816 41st Ave, Santa Cruz. 831.475.7776
104 Bronson St, Santa Cruz. 831.464.8141
1540 Pacific St, Santa Cruz. 831.600.7784
Best Furniture
Modern Life
925 41st Ave, Santa Cruz. 831.475.6802
SC41 Furniture
2647 41st Ave, Soquel. 831.464.2228
Couch Potato
3131B Soquel Dr, Santa Cruz. 831.462.4636
Best Garden Supply
Garden Company
2218 Mission St, Santa Cruz. 831.429.8424
Pro Build
235 River St, Santa Cruz. 831.423.0223
2435 41st Ave, Soquel. 831.475.6100
5843 Graham Hill Rd, Felton. 831.335.4423
1230 Thompson Ave, Santa Cruz. 831.475.7575
Dig Gardens
420 Water St, Santa Cruz. 831.466.344
Best Gift Shop
Artisans Gallery
1368 Pacific Ave, Santa Cruz. 831.423.8183
Zinnia’s
219 Mt. Hermon Rd, Scotts Valley. 831.430.9466
The Farm
6790 Soquel Drive, Aptos. 831.684.0266
Best Green Business
Nourish
130 Walnut Ave, Santa Cruz. 831.429.9355
Greenspace
1122 Soquel Ave, Santa Cruz. 831.423.7200
Oasis Hair and Skin
1664 Soquel Dr # C, Santa Cruz. 831.464.8550
Best Grocery Store
New Leaf
1101 Fair Ave, Santa Cruz. 831.426.1306
1134 Pacific Ave, Santa Cruz. 831.425.1793
1210 41st Ave, Capitola. 831.479.7987
13159 Hwy 9, Boulder Creek. 831.338.7211
6240 Hwy 9, Felton. 831.335.7322
Shopper’s Corner
622 Soquel Ave, Santa Cruz. 831.429.1804
Staff of Life
1266 Soquel Ave, Santa Cruz. 831.423.8632
Best Hair Salon
L’Atelier
114 Pearl Alley, Santa Cruz. 831.423.4247
Faust
765 Cedar St # 101, Santa Cruz. 831.420.0701
Oasis Hair & Skin
1664 Soquel Dr #C, Santa Cruz. 831.464.8550
Best Hardware Shop
Ace Hardware
855 Almar Ave, Santa Cruz. 831.426.7650
1214 Soquel Ave, Santa Cruz 831.457.2222
20 El Pueblo Rd, Scotts Valley. 831.438.0331
218 Mt. Hermon Rd, Scotts Valley. 831.438.0581
12990 Hwy 9, Boulder Creek. 831.338.6467
9470 Hwy 9, Ben Lomond. 831.336.5142
72 Rancho Del Mar, Aptos. 831.662.0222
1984 Freedom Blvd, Freedom. 831.724.4740
451 Main St, Watsonville. 831.724.4749
Orchard Supply Hardware
1601 41st Ave #T, Capitola. 831.475.7701
Pro Build
Multiple locations
Best Headshop
Pipeline
818 Pacific Ave, Santa Cruz. 831.425.7473
Home Blown Glass
1010 Pacific Ave, Santa Cruz. 831.460.0420
Irie Motivations
857 41st Ave, Santa Cruz. 831.477.9420
Best Home Furnishings
Modern Life
925 41st Ave, Santa Cruz. 831.475.6802
SC41 Furniture
2647 41st Ave, Soquel. 831.464.2228
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
Best Hotel
The Dream Inn
175 West Cliff Dr, Santa Cruz. 831.426.4330
Chaminade
1 Chaminade Ln, Santa Cruz. 831.475.5600
Hilton Scotts Valley
6001 La Madrona Dr, Santa Cruz. 831.440.1000
Best Hydroponic store
Santa Cruz Hydroponics
4000 Cordelia Lane #1, Soquel. 831.475.9900
138 Ingalls St # K, Santa Cruz. 831.466.9000
5980 Hwy 9, Felton. 831.335.9990
4654 Scotts Valley Dr, Scotts Valley. 831.438.5050
Best Innovative New Business
Santa Cruz Challenge
615 Washington St, Santa Cruz. 831.222.0189
Nut Kreations
104 Lincoln St, Santa Cruz. 831.431.6435
Picnic Basket
125 Beach St, Santa Cruz. 831.427.9946
Best Internet Company
Cruzio
877 Cedar St Ste 150, Santa Cruz. 831.459.6301
Got.Net
303 Potrero St, Ste #40-E, Santa Cruz. 831.460.2000
Comcast
123 Doyle St, Santa Cruz. 800.945.2288
Best Jewelry
Artisans Gallery
1368 Pacific Ave, Santa Cruz. 831.423.8183
Dell Williams
1320 Pacific Ave, Santa Cruz. 831.423.4100
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
Best Kids’ Clothing
Jelli Beanz
2555 Soquel Dr, Santa Cruz. 831.462.6700
Childish
1100 Soquel Ave, Santa Cruz. 831.454.8208
The Little People’s Store
2601 South Main St, Soquel. 831.476.7244
Best Kitchen Store
Chefworks
1527 Pacific Ave, Santa Cruz. 831.426.1351
Le Chef
94 Rancho Del Mar, Aptos. 831.685.1808
Bed Bath & Beyond
3555 Clares St, Santa CRuz. 831.462.9848
Best Landscape
Lyonscape
343 Soquel Ave Ste 421, Santa Cruz. 831.227.6940
Terra Bella Landscape
709 Center St, Santa Cruz. 831.479.1629
Earthcraft Landscape Design
5032 Wildberry Ln, Soquel. 831.475.9355
Best Lawyer
Ben Rice
331 Soquel Ave # 203, Santa Cruz. 831.425.0555 www.benricelaw.com
Baskin and Grant
331 Soquel Avenue #100, Santa Cruz. 831.425.8999
Eileen Hamilton
905 Cedar St, Santa Cruz. 831.426.1482 www.ehamiltonlaw.com
Best Lighting
Riverside Lighting
300 Soquel Ave, Santa Cruz. 831.423.7411
Illuminee
402 Ingalls St, Santa Cruz. 831.423.1121
Triad Electric
P.O. Box 1820, Capitola. 831.462.1085
Best Lingerie
Camouflage
1329 Pacific Ave, Santa Cruz. 831.423.7613
Amoureuse
1119 Soquel Ave, Santa Cruz. 831.423.7363
Legs
1517 Pacific Ave, Santa Cruz. 831.429.1940
Best Mani/pedi
Tracy’s Nails
1420 41st Ave, Capitola. 831.462.2292
Oasis Hair and Skin
1664 Soquel Dr # C, Santa Cruz. 831.464.8550
Nails Plus
2106 Mission St # A, Santa Cruz. 831.457.1535
58 South Circle Dr, Santa Cruz. 831.457.1535
Best Mens’ Clothes
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
117 Walnut Ave, Santa Cruz. 831.421.9252 (Men’s store)
Patrick James
7538 Soquel Dr, Aptos. 831.688.2105
Macy’s
1865 41st Ave, Capitola. 831.621.3333
Best Musical instruments
Sylvan Music
1521 Mission St, Santa Cruz. 831.427.1917
The Starving Musician
1400 Ocean St, Santa Cruz. 831.426.1975
Union Grove
1003 Pacific Ave, Santa Cruz. 831.427.0670
Best New Store You’d Like To See
Apple
In N Out Burger
H&M
Best Pet Grooming
Shampoochez
1380 Soquel Ave, Santa Cruz. 831.427.2284
Tail Waggers Pet Grooming Salon
224 Cardiff Place, Santa Cruz. 831.425.1517
Bed & Biscuits/Groomingdales
2341 17th Ave, Santa Cruz. 831.475.1580
Best Pet Sitting
Little Pup Lodge
4602 San Jose Rd, Soquel. 831.476.1948
Bed & Biscuits/Groomingdales
2341 17th Ave, Santa Cruz. 831.475.1580
Trop Aquarium
1325 Mission St, Santa Cruz. 831.429.1242
Best Pet Store
Pet Pals
3660 Soquel Dr, Soquel. 831.464.8775
Pet Smart
490 River ST, Santa Cruz. 831.429.2780
Pet Emporium
1501 41st Avenue # M, Capitola. 831.476.9552
Best Piercing Studio
Way Body Arts
1010 Fair Ave #D, Santa Cruz. 831.676.8048
Staircase Tattoo and Body Piercing
628 Ocean St, Santa Cruz. 831.425.7644
52 Front St, Santa Cruz. 831.454.0344
True Art
1430 Soquel Ave, Santa Cruz. 831.426.8783
Best Portrait Photographer
Rebecca Stark Photography
877 Cedar St, Santa Cruz. 831.325.4183
www.rebeccastarkphotography.com
Portia Shao
Jesse Gabriel
5610 Scotts Valley Dr, Scotts Valley. 831.430.6145
Best Psychic
Serpents Kiss
2015 N. Pacific Ave, Santa Cruz. 831.423.5477
Santa Cruz Psychic
1319 Pacific Ave Suite A, Santa Cruz. 831.466.3600
2501 East Cliff Dr, Santa Cruz. 831.466.3600
Jennifer Giles (Balanced Health and Fitness)
4245 Capitola Rd, Capitola. 831.234.2950
Best Record/CD Store
Streetlight Records
939 Pacific Ave, Santa Cruz. 831.421.9200
Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100
Metavinyl
320 Cedar St, Santa Cruz. 831.466.9027
Best Roofers
Knox Roofing
46 El Pueblo Rd A, Scotts Valley. 831.706.2124
Turk the Roofer
3330 Gross Rd, Santa Cruz. 831.479.9653
Daddario
716 Capitola Ave # E-2, Capitola. 831.476.9109
Best Seamstress
Sew Sew Maria
285 Water St, Santa Cruz. 831.479.9534
41st Avenue Alterations
1051 41st Ave, Santa Cruz. 831.464.8470
A Better Fit
1515 Capitola Rd #B, Santa Cruz. 831.479.9453
Best Shoe Store
Sockshop & Shoe Company
1515 Pacific Ave, Santa Cruz. 831.429.6101
Bunny’s
1350 Pacific Ave, Santa Cruz. 831.423.3824
7000 Soquel Dr #3, Aptos. 831.662.2730
Aptos Shoes
20 Rancho Del Mar, Aptos. 831.688.8007
Best Solar Company
Solar Technologies
619 Soquel Ave, Santa Cruz. 831.421.0440
Alterra
207-B McPherson St, Santa Cruz. 831.425.2608
Real Goods Solar
1115 Thompson Ave, #1, Santa Cruz. 831.477.0943
Best Tanning
Paradise Tanning
3555 Clares St, Capitola. 831.426.7985
Tanner’s Cove
245 Mt. Hermon Rd #D, Scotts Valley. 831.438.6501
1420 41st Ave, Capitola. 831.475.8267
1437 Main St, Watsonville. 831.761.8267
Tan Line
849 Soquel Ave, Santa Cruz. 831.426.4040
Best Tattoo Studio
Chimera Tattoo
1010 Fair Ave #D, Santa Cruz. 831.426.8876
Staircase Tattoo and Body Piercing
628 Ocean St, Santa Cruz. 831.425.7644
52 Front St, Santa Cruz. 831.454.0344
O’Reilly’s Tattoo
1108 Mission St, Santa Cruz. 831.425.7690
Best Thrift Store
Goodwill
204 Union St, Santa Cruz. 831.423.1078
1550 41st Ave, Capitola. 831.462.1300
103 Whispering Pines Dr, Scotts Valley. 831.430.9029
470 Main St, Watsonville. 831.722.2376
Front Street Thrift
521 Front St, Santa Cruz. 831.429.6975
Salvation Army
812 Pacific Ave, Santa Cruz. 831.429.8118
3100 Bean Creek Rd, Scotts Valley. 831.461.2000
29 Bishop St #A, Watsonville. 831.724.0943
23 E. Lake Ave, Watsonville. 831.728.4712
112 Grant St, Watsonville. 831.724.3922
Best Toy Store
Lolly Tree
1101 Pacific Ave, Santa Cruz. 831.713.5136
Kaleidescope
828 Bay Ave, Capitola. 831.475.0210
Toys R Us
1660 Commercial Way, Santa Cruz. 831.479.4296
Best Veterinarian
Adobe Animal Hospital of Soquel
1600 Soquel Dr, Santa Cruz. 831.462.5293
Westside Animal Hospital
411 Laurel St, Santa Cruz. 831.427.2239
Harbor Veterinary Hospital
2202 Soquel Ave, Santa Cruz. 831.476.2202
Best Vintage Clothing
Moon Zoom
813 Pacific Ave, Santa Cruz. 831.423.8500
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
117 Walnut Ave, Santa Cruz. 831.421.9252 (men’s store)
Cognito
821 Pacific Ave, Santa Cruz. 831.426.5414
Best Waxing
European Wax Center
1955 41st Ave B7, Capitola. 831.477.9331
Bubble Lounge
110 Cooper St Suite 100E, Santa Cruz. 831.427.3600
Shanna Bustichi Peuse (Look Salon)
6896 Soquel Ave, Santa Cruz. 831.475.LOOK
Best Womens’ Clothing
Pacific Trading Co.
1224 Pacific Ave, Santa Cruz. 831.423.3349
504 Bay Ave, Capitola. 831.476.6109
Stripe
107 Walnut Ave, Santa Cruz. 831.421.9252
Pretty Mama
1501 41st Ave, Capitola. 831.464.3700
Write-Ins
Best Comic Shop
Comicopolis
829 Front St, Santa Cruz. 831.427.1929
