Thrive, Seedless

“Don’t be a follower when you can be a leader.”

-Thrive, “Freedom of speech”

Since 2008 Santa Cruz based Pop/Rock/ Hybrid-Reggae band Thrive has been paving its path in the music world.

In October 2010 the relatively unknown band put out its album Gratitude Attitude and would shock the scene. The album would reach number four on the iTunes Reggae Charts and would start the motor for the machine that is called Thrive.

Thrive would build on its success with regional tours with front running reggae artists SOJA, Iration and Tribal Seeds, along with statewide headlining tours on their own and massive shows with other artists including Rebelution, JBoog, The Green and Katchafire.

With founders Aaron Borowitz (Lead vocals/guitar) and Kenny Rogers (lead vocals/drums) building the foundation for the band, they are now joined with seasoned saxophonist and vocalist Scott Schipper, bassist Andrew Forgy and most recently multi-instrumentalist talent Matt Masih on keyboards and vocals.

Though going through a few members in the brief history of the band, Thrive feels that they have what it takes to make some noise.

“We found the right guys so that the chemistry is there. Our music is a reflection of our shared vision of positivity” says founder Aaron Borowitz.

May 7, 2013 Thrive released its third and most anticipated album "Relentless" which debut at number three on iTunes Top Reggae Charts and number six on the Billboard Reggae Charts. The album showed a new musical maturity for Thrive, and also featured a guest appearance by Erich Rachmany (Rebelution) on the single "Just Fine".

Thrive is currently visiting its favorite regional/national venues in promotion for it while sharing their positive lyrics, precise musicianship and powerful four-part harmonies. Be sure to check out this up-and-coming group in its biggest year yet.


A Reggae/Dub/Rock band from the heart of Southern California's Orange County, Seedless was formed in the summer of 2006. Drawing together an eclectic group of individuals and quickly finding a sound of their own, Seedless has began to push the limits on reggae music. They have the ability to go from roots reggae to progressive rock to just about any style of music while intertwining the genres flawlessly. In between the political and climactic sound, Seedless keeps coming with fun, feel good reggae songs that are sure to touch anyone, anywhere from any walk of life.

Seedless has played with many respectable musicians including: The Wailers, Katchafire, Tribal Seeds, Tomorrow's Bad Seeds, Iration, Pacific Dub, Natural Vibrations, Fishbone, Through The Roots, Rebelution, Stick Figure, Pepper, Fortunate Youth, The Dirty Heads, The Aggrolites and many more. Seedless' first full length album is set to release August 28th 2010, they have gained a nationwide following after releasing just 3 sample tracks off of their album. Priding on their live show and stage performance, Seedless is a must see, must hear band in 2010!