Marketing Plans Made Easy

The Pajaro Valley Chamber & The Root Group present
MARKETING PLANS MADE EASY

This Workshop Will Have You Walking Out With a Custom Marketing Plan In Your Hands.
(Entire workshop value $917)

We work with the area's top small businesses every day and we know that as a small business owner, your time is a highly valuable resource. And in many cases, your marketing is sacrificed for a variety of reasons. This is why we decided to help you create a realistic, custom marketing plan in just 2 hours so you're off and running with your new plan to help drive sales, traffic and overall exposure. Over 20 years of diverse marketing experience has taught us exactly what's needed to create a comprehensive, yet budget-friendly marketing plan and we'll be sharing all our secrets.

As the hub of our "Small Biz Marketing Rx" program, you'll join up to ten other business owners as Pajaro Valley Chamber member and award-winning small business marketing professional, Bryce Root walks you through step by step, in creating your own, custom marketing plan filled with budget-friendly strategies. Bryce specializes in cost-effective marketing that preserves your budget, while garnering impressive results.

Over the course of this jam-packed workshop, you'll learn new skills, discover time-saving resources and most importantly, you'll walk away with a customized marketing plan to boost your business.

You will actually have a realistic marketing plan that fits your schedule, in your hands when you finish this session. We despise brown bag lunches where general practices are discussed and all the specifics are left out. We will actually walk you through the steps, brainstorm ideas for your business, provide simplified steps to take & give you the tools to make things happen as soon as you return to your business! We're quite known for over-delivering so get ready to make amazing things happen for your business.

EACH BUSINESS OWNER RECEIVES
1. Custom Marketing Plan, Tracker & Budget Tool ($660 Value): We'll create a 12-month, budget-based marketing plan for you filled with specific actions and marketing vehicles that will enable you to reach your overall business goals. Whether it's events, PR, social media, partnerships, community, advertising or a combination of all those and more, we'll have it all outlined and plugged into our marketing tracker & budget tool by the end of the day so you'll have a physical marketing plan in your possession by the time we finish.

2. Marketing 101 Guidebook ($59 value): We've combined our 20 years of diverse marketing experience into one guidebook, which simplifies the complexities of inch-thick marketing books. We know you don't have time to read a book about marketing, but we do realize that an easily scannable guidebook filled with best practices and worksheets that you can instantly implement is going to prove realistic in your day to day. After completion of this class, you'll receive an email from us filled with resources, links and of course, our Marketing 101 Guidebook.

3. 15% Off Post-Event 3 Month Marketing Rx Program Package ($198 value): An added bonus is that we'll provide a discount on our monthly Marketing Rx program where we meet with you face-to-face to make sure nothing falls through the cracks and every issue and opportunity has a strategy behind it. You'll now have a marketing advocate and project manager on your team, something that most small businesses don't have.

FAQs
Are beverages/snacks provided?
Yes, we'll have some morning snacks, coffee & drinks to keep us fueled

What are my transport/parking options getting to the event?
Free parking is available at our venue.

What can/can't I bring to the event?
We highly suggest that you bring your laptop or tablet that allows for you to be online for the purposes of filling out Microsoft word and excel documents as well as browsing the internet. Along those lines, please be sure you have applicable user names and passwords to ensure you can access all your files and applications.
You are also able to bring any food or drink that you would like to enjoy.

Where can I contact the organizer with any questions?
Please call organizer, Bryce Root of The Root Group by calling (831) 824-4135 or emailing bryceroot@rootgroupmarketing.com. You can also chat with him by visiting www.rootgroupmarketing.com and using the chat function in the bottom right of the site during normal business hours.

Do I have to bring my printed ticket to the event?
This is not necessary as we'll be able to check you in via our Eventbrite app.