Learn to Write for the Web — A Workshop in Three Parts

Writing for the web workshop

Write popular web content that gets shared

Writing for the web is unique. The sheer volume of content published every day makes it difficult for your work to be found and appreciated.

Good writers can still stand out. They just need to know what will resonate with people and how to deliver on an intriguing angle.

This free application-only workshop will help writers learn to consistently write web content that gets read and talked about.

Five valuable lessons

* identifying topics people will respond to
* creating headlines that get clicked
* developing unique angles that drive discussion on social media
* the appropriate length and structure for different types of articles
* selecting great images that add value to your writing

Why is the workshop free?

The workshop is free because Well Made is looking to meet writers who are a good fit for our team. By holding this workshop, we can see who’s out there and at the same time add something cool to our community.

How to participate

There are limited spots available, so you will need to apply. But you don’t need to have professional writing experience. In fact, we’d love to meet talented people who have yet to be discovered.

The workshop will be held on three consecutive Mondays for 1½ hours, and you’ll need to meet once a week in a small group with the instructor. The instructor will be flexible and provide multiple opportunities for this.

Schedule

*Week One — Creating content that shares*
Monday 3/31 from 6-7:30pm

*Week Two — Developing structure and fluency*
Monday 4/7 from 6-7:30pm

*Week Three — Headlines that click and imagery that provokes*
Monday 4/14 from 6-7:30pm

All classes and meetings will be held in downtown Santa Cruz.