Google AdWords and Your Business 2018

Vertical Rail and Google are hosting a free educational and interactive event on February 15, 2018 in Santa Cruz to teach businesses about strategies for advertising in Google AdWords. The event will feature three presentations about using the Google AdWords advertising platform. After the presentations, Vertical Rail will host a one-hour round-table Q&A session where guests can pose questions to certified AdWords experts.
“This is a perfect opportunity for business owners and their in-house marketers to learn how to make online advertising work for them,” says Andrew Arenson, Owner of Vertical Rail. “Attendees can expect to learn about the versatility of the AdWords system, and they’ll also learn about strategies for creating ROI-focused advertising campaigns.”
Andrew Leonard, Brand Development Manager at Google, will host a presentation about the evolution of marketing in a digital world. Vertical Rail’s Frank Wade, a certified AdWords expert, will present on the role of an AdWords agency for businesses.
The event will be held on February 15th at the Hotel Paradox in Santa Cruz from 8:30 am to 12:00 pm. The event is free to attend and will include continental breakfast, coffee, and refreshments. The event has a maximum seating of 75 people. Google will be providing gift bags and a $75 AdWords credit for new account signees. Vertical Rail will be offering a custom AdWords analysis to event attendees.
Attendees can sign up for a post-event 20-minute 1-on-1 session with a certified AdWords expert. Reserve a 1-on-1 session when you register. Business owners and in-house marketers are encouraged to bring questions about using AdWords to achieve their goals.