Josh Koehn

Staff Writer

The Physical Web

The game is on to corner a $2.4 trillion market. Illustration by Kara Brown.

In the future, everything will be chipped. Groceries will contain chips that identify an object, its price and expiration date. Shoppers won’t have to stop at a checkout line—the store will recognize that a person has walked out with a gallon of milk and automatically transmit a signal that sends a charge to that person’s phone. Ten days later, the refrigerator will note that the milk has gone bad.

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