Jacob Pierce

Staff Writer

The Hands-On Approach to Publicity

SRAM gathers journalists from around the world to try out products in the Soquel Demonstration Forest.

When Chicago-based mountain bike company SRAM was shopping around for a place to show off a new line of products, it came to Santa Cruz. It’s “a mountain biking destination and a year-round destination,” says Benny Cruickshank, brand communication manager. “There aren’t many of them, and Santa Cruz is definitely one of them.”

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COPA Plans to Fight Foreclosures

The regional community activist group COPA is gearing up to put lots of pressure this year on Monterey Bay candidates to do something about people losing their homes to banks. “There’s not enough trained people to deal with foreclosure,” says Jon Showalter of COPA, which stands for Communities Organized for Relational Power in Action. “The banks just kick you down the road.”

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Council Agrees to Hold Desal Vote No Sooner Than June 2014

Mayor Don Lane. Photo by Chip Scheuer.

The city’s discussion of desalination took another surprise turn at the Feb. 28 Santa Cruz City Council meeting. The change has to do with two competing plans from activists and city officials to put desalination to a vote. Originally it looked like the plan advanced by Mayor Don Lane and Councilmember David Terrazas would call for a vote in 2013, while the activists’ measure would call for a vote in 2014, a delay that Lane insisted could cost the city millions of dollars.

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