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Santa Cruz Thrift Stores
Downtown Santa Cruz is an interesting mixture of high-end boutiques and specialty shops balanced by stores that cater to the not-quite-so-carefree student budget. The lower end of Pacific Avenue, in fact, seems to be geared to the young and the restless, with a cluster of thrift and vintage clothing stores.
The Salvation Army
721 Laurel Street, Santa Cruz, CA 95060; Tel. 1.831.426.8365
Anchored in the middle of downtown Santa Cruz, the Salvation Army is a spacious two-level store with clothes, furniture and accessories galore. Like all thrift shops, inventory moves fast, so if you see something you like, don't wait. Behind the multitude of clothing racks on the right is household stuff: dishes, curtains, knick-knacks; bigger furniture and even appliances and mattresses (refurbished) fill the entire left side. Upstairs is where the "good stuff" is: anything vintage, current or really fancy or unusual. Leather jackets, silk shirts, name-brand jeans and shoes—it's all here. It's possible to score big; you just have to look carefully and be ready to pounce.
Crossroads Trading Company
811 Pacific Avenue, Santa Cruz, CA 95060; Tel. 1.831.458.0555
At Crossroads Trading Company, everyday folks bring in their barely used and still-very-hip clothes, shoes and accessories and sell on-the-spot for fairly big bucks. That means it'll cost more than $1.99 for a pair of jeans, but it also means it's possible to find Diesel jeans for $10 or so—a fraction of what they run for new. Here too, inventory moves fast, and if it fits and looks good, now's the time to buy it. Try not to be sidetracked by the few new items scattered throughout the store that are at regular prices.
Cognito
821 Pacific Avenue, Santa Cruz, CA 95060; Tel. 1.831.426.5414
Cognito is a downtown Santa Cruz institution when it comes to vintage clothing. Like '40s-style dresses? Real Hawaiian shirts? Then this is the place. Sometimes it's hard to even turn around in here because the racks are so full, and as Halloween nears, the costumes come out—and so do the wigs.
Moon Zoom
813 Pacific Street, Santa Cruz, CA; Tel. 831.423.8500
Moon Zoom is a vintage and eclectic clothing shop that's chock full of all the feathers, satin, velvet, etc., anyone might need or want to make that perfect fashion statement.
Retro Paradise
1010 Pacific Avenue #C, Santa Cruz, CA 95060; Tel. 831.460.9960
Question: Did Retro Paradise position itself directly across from the Catalyst to allow for last-minute wardrobe changes? (Judging by some of the fashion choices seen in this town, let's hope that certain people do take advantage of this prime location.) At any rate, Retro Paradise has gently used men's and women's better vintage clothing: dresses, pants, skirts, shirts and blouses, hats, shoes, boots, accessories and jewelry. The store is small, but clean and intriguing.
Front Street Thrift
428 Front Street, Santa Cruz, CA; Tel. 1.831.457.0229
The red canopies on Front Street signal Front Street Thrift, truly a thrift shopper's thrift shop. You'll either love this place or hate it: let's just say that if there's an organizational method here, it's a mystery waiting to be solved. General directions: clothing in front, furniture in back, bric-a-brac everywhere. (Need a simple glass vase for flowers? This is the place.) Shoes, bedding, odd items—upstairs. A word to the wise: dressing rooms are not the best, nor in abundance, so wear something you can try things on over. That's the quick and easy way to do it. One of the best things about Front Street Thrift is its half-off sales, which seem to coincide with holidays, specific days of the week or maybe just too much inventory. A fringe benefit is that you'll get a chance to practice your Spanish speaking and reading skills: "Hoy! 50 percent todo la tienda."
Goodwill
204 Union Street, Santa Cruz, CA; Tel. 1.831.423.1078
Perhaps the nicest of Santa Cruz's standard-issue thrift shops is the Goodwill store on Union Street. It's clean, it's organized, prices are reasonable and there are plenty of dressing rooms. Often, students work here, so there might be a kindred spirit behind the counter who'll understand your excitement about that coffee table for $4.99, even if it is slightly funky. The store sells clothing, accessories (shoes, belts, ties and purses), books, furniture, working lamps and small appliances, curtains and bedding, dishes, glasses and pots and pans. Of note here are the refurbished mattresses and box springs, all sizes, for much, much less than retail price (and much, much cleaner than what yard sale offerings). As October nears, this becomes Halloween headquarters; all year, the store culls out anything vaguely usable for a costume and then transforms into a giant costume shop.
Bargain Barn
392 Pioneer Street, Santa Cruz, CA
You've probably heard rumors about the Bargain Barn; it's run by Goodwill and it does indeed exist. Located in the Harvey West area near Costco, this is the warehouse for donated items that for various reasons will not end up in a Goodwill store. Instead, they are here, piled and stacked and quite literally strewn about. Come early for the best selection; professionals wait each morning for the doors to open and their chance to rummage through furniture, clothing, linens and what can only be generously called flotsam-and-jetsam.
Skyview Flea Market
2260 Soquel Drive, Santa Cruz, CA; Tel. 1.831.462.4442
OK, it's Sunday morning and you have friends coming for a party in just a few hours. The extent of your "dining room set" is a half-barrel with a board on top and two (matching) milk crates. What to do? Head to the Skyview Flea Market at the drive-in on Soquel Drive. The $2 entry fee will be more than covered by the extent and array of goods you'll find, laid out through the huge parking lot like side-by-side yard sales—which, in effect, most of them are. All kinds of folks come here to get rid of everything, and there are also regular vendors selling inexpensive clothing (basics like socks, T-shirts and boxers are a steal), fresh produce (with lots of Mexican specialties like chile peppers, mangos and papayas), luggage, incense, toys and knock-off sneakers. But for used furniture, cheap clothes and, if-you're-lucky, working appliances, the flea market can't be beat. The most difficult things will be finding a place to park and then fitting that fantastic bookshelf into your tiny car.
Pleasure Point Shops
Pleasure Point, where Portola Drive meets 41st Avenue, has more than its fair share of used and vintage clothing shops. It's easy to spend a few hours browsing here and never see the same thing twice. Again, for Halloween (or club wear, hey!), come here to find boas, pleather, platform shoes and boots, faux fur and lamé—if there's anyone who doesn't bare back, I'd suggest they have a look here.





